Charles Barkley, TV Commercial And Race: Whats The Story Here?

One such incident was available in 1993, when the Auburn product was included in a Nike commercial. Barkley’s statement in the industrial triggered upheaval.

Throughout his 16-year profession in the NBA, Charles Barkley made headlines not just due to the fact that of his play on the court, but since of shenanigans off it.

Barkley was fairly often bogged down in controversy, from throwing a male out the window to inadvertently spitting on an eight-year-old girl. While some of Barkley’s disobedience were downright hysterical, others had a more severe tone.

The commercial was apparently released as part of Nike’s quote to regain the teenage male market:

It wasn’t Nike authorities who had come to Charles Barkley with the idea. In his 2002 narrative, Barkley wrote:

Response to Charles Barkley’s advertisement

Barkley’s advertisement began a discourse on whether athletes were fit good example who could act as symbols of ethical integrity. The argument naturally created two sides, one who argued against Barkley’s claims, and one which argued for.


One of Barkley’s notable detractors was fellow NBA player Karl Malone, who, in an essay in Sports Illustrated, mentioned that while Barkley can deny being a good example, it is not his decision to make.

Barkley naturally got an extreme flashback, which he detailed much later on in an interview:

Charles Barkley’s commercial is widely recognized as one of Nike’s most controversial and famous advertisements. Business Insider put the advertisement on its list of 25 advertisements that shaped Nike.

While things did warm up at the time, Barkley later parodied his efficiency while appearing as a visitor on SNL.

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